THE SKINNY ON CRAFT BEER CULTURE

Whether you guzzle, swig or sip your craft beer, just know you’re supporting a beer revolution.

The craft beer movement truly was a revolution at a time when the beer industry was becoming extremely homogenized. In the late 1970s, the nation was losing the beer traditions and styles immigrants had brought to the U.S. from their home countries, and light lager beers were quickly becoming the only option.

Imported beer wasn’t a big player in the market and clever marketing campaigns, along with a sway in beer preference made light lagers the leader in the market, which shaped the growth and direction of the American beer industry until just recently.

By the end of the 1970s, the beer industry had consolidated to only 44 brewing companies, but American beer lovers took in into their own hands becoming home brewers and opening brew pubs in the early 1980s.

Homebrewing was the only way, at that time, to experience the beer traditions and styles outside of the ordinary and gave birth to the craft beer movement.

In the last 30 years, craft brewing has experienced a renaissance and now the U.S. has more breweries in operation than there ever have been in the history of this country. In November 2015, we reached 4,144 breweries beating the all-time high of 4,131 breweries in operation in 1873.

Today, 10 craft breweries call Southwest Florida home, and there are several more on tap. That kind of beer diversity is something to raise your glass to, and it’s something you can toast to in any of our restaurants. (We carry craft beer in all of them)!

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